Jersey Concept Direction and Campaign Creative Direction by myself

Jersey Design by: Adidas

Production: LAFC IN-HOUSE + ELITE EDGE

Post PRODUCTION + Titles: Mark Hill

Art Direction + Graphic Design: GEOFF PARRISH

2022 5 Years Strong KIT

Campaign Copy

Born in Los Angeles. Built from the ground up. By people passionate about our city and passionate about football. The world’s game. Shoulder to Shoulder, in just 5 years we’ve built much more than a team. We’ve built a Club, one that’s established an undeniable connection between our players and our fans, between our community and our city. With all of our cherished moments and memories past, the best is yet to come. This year marks LAFC’s 5th anniversary on the pitch, in the stands and we remain focused on strengthening the bond between our team, our fans, and our city. 5 Years Strong.