Calibrating the purpose compass
“Those who have a 'why' to live, can bear with almost any 'how'.”
―Viktor E. Frankl, Man's Search for Meaning
If I sell a fan a jersey I’ve merely created a mobile billboard. If I enroll them into a story as to why this jersey is reflective of their values and representative of the best this city has to offer then I’ve created a megaphone.
The key to impactful brand and creative development lies in centering our deep human desire to connect to something larger than ourselves.
We do this by:
Bringing people together around a shared interest
Reinforcing passion with purpose
Articulating in detail the brand's mission, vision, values, and efforts to make a positive impact
Clarifying the role of the fan or customer in sharing our vision, upholding these values, and accomplishing this mission
If this resonates with you, please reach out below. You can book 15 minutes right now for our initial conversation. Let’s explore working together to bring your brand’s vision to life.
“We do not remember days, we remember moments.
”
RIDING THE CREATIVE WAVE
A Multi-Discplinary Approach
Once we’ve established our filters for decision making (our mission, vision, and values crystalized) it makes creating cohesion across multiple mediums much more effective. We calibrate the compass first and then we identify which mediums to explore, what moments to create, and the specific stories worth telling. Below are a few mediums in which I commonly create.
FILM
MERCHANDISE + CAMPAIGN DEVELOPMENT
STILL PHOTOGRAPHY
GRAPHIC + IDENTITY DESIGN
ENVIRONMENTAL + EXPERIENTIAL DESIGN
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.””
CREATIVE PARTNERS
Brand Clients
I’m honored to have collaborated with some of the most innovative brands in the world. Below are just a few that I’ve created brand work for. See longer select list here.
ADIDAS PERFORMANCE / ORIGINALS
For the past eight years, I've collaborated closely with adidas performance and originals, guiding the creative direction of all LAFC x adi merchandise, including GTM items, jerseys, caps, shoes, training gear, apparel on-field and off. As we've progressed, I've picked up a wealth of knowledge from a wide variety of experts on how to efficiently guide projects from inception to conclusion.
1800 TEQUILA
Over the past five years, I've collaborated closely with 1800's staff to create everything from co-branded products to entitlement spaces, from the Sunset Deck and The Fig Club to original branded content.
BEATS BY DRE
Mid 2018 LAFC partnered w/ Beats By Dre to outfit all of our athletes in custom headphones and to promote stories from our community involving folks who went above and beyond to represent their community and LAFC. This led to a 3-part content series produced and directed by myself alongside my incredible team.
UNIVERSAL MUSIC ENTERPRISES
In 2019, I started collaborating with the UMe content team to produce documentary shorts and original artwork honoring the legacy of the late, great Bob Marley.
“I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy.
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A Shared Vision
If you believe what I believe as listed above, let’s connect on the prospect of working together.
I believe every brand has the potential to connect with their followers in deep and meaningful ways and it is my life’s work to serve in the connection of people to purpose.
