Banc Of California Stadium BUILD STADIUM CREATIVE DIRECTION
Working in tandem with renowned international architecture firm Gensler, I led the creative direction on behalf of LAFC for the entire stadium build. This includes steering the FFE (Fixtures, Furnishing, Equipment) and stadium way-finding packages . I worked shoulder to shoulder with Gensler's project staff, steering each of the stadiums touches/finishes in a direction that uniquely expresses a facet of this cities character and history.
