LAFC x Adidas Originals Samba 2.0 : Product Direction + Campaign Creative Direction

Product Direction

In the wake of the popularity of our LAFC x Adidas Samba 1 it seemed appropriate to make the cleanest most wearable shoe possible. We took a fairly tonal approach, leaning into the color-way of our secondary “Heart of Gold” jersey. The tonal approach presented a great opportunity to maximize textural variation in the shoes components. Light metallic gold accents echo the Clubs primary color.